Advance Human Capital | AHC – Angela Hornberg

CAREER COACHING

COACHING

“I don’t just want to function in my job – I want to make an impact.”

For those who view work not merely as a means to an end, but as a space for identity, purpose, and growth, coaching is not a luxury – it’s a necessity. It offers a powerful framework to grow consciously – with head, heart, and intention.

Coaching creates a space where:

  • Clarity emerges – around goals, values, and direction
  • Self-efficacy is strengthened – enabling real impact instead of just checking boxes
  • Identity and performance align – instead of getting lost in day-to-day operations

Especially in a world where the nature of work is rapidly changing, coaching is more than a trend. It’s a human, courageous, and tailored response to complexity.

For those who want to do more than just have a job – they want to make a difference.

Types of Coaching & Their Focus

Type of Coaching

Focus Area

Executive Coaching

Top-level leaders – strategy, leadership, and vision

Performance Coaching

Boosting real-time behavior and effectiveness

Business Coaching

Strategic/career development and professional planning

Life Coaching

Personal growth and life-oriented reflection

Mental Coaching

Inner strength, overcoming mental blocks, stress resilience

Systemic Coaching

Working with patterns and dynamics across systems

My Core Competencies with Strategic Relevance

Building trust with skeptical leadership profiles

Over the years, I have developed the ability to build trust even with executives who are initially reserved or skeptical. This requires an authentic and professional presence, a clear point of view, and transparent, respectful communication on equal footing.

Identifying and developing leadership potential

A key focus of my work lies in recognizing and advancing leadership capabilities. I identify and support candidates with the potential to assume C-level responsibility—guided by a deep understanding of business requirements and the demands of forward-looking leadership profiles.

Operating in international contexts with intercultural sensitivity

I manage cross-border mandates across Europe and North America and consciously apply my intercultural experience in every engagement. I consider cultural nuances, market expectations, and communication styles as critical success factors in global executive search and advisory work.

Challenging conventions and taking a clear stance

I believe meaningful transformation requires bold thinking and independent perspectives. That’s why I deliberately address uncomfortable truths when needed and communicate with clarity—always solution-oriented, but never arbitrary.

Navigating change and aligning with new business models

My work takes place in an environment shaped by rapid transformation. I continuously monitor market dynamics and align my consulting approach with emerging business models, digital innovation, and the evolving expectations of modern leadership.

Practice Examples – PERFORMANCE COACHING

Focus: Enhancing performance through behavior and mindset

Mid-Level Manager – Impactful Presence

A team leader wants to improve presentation skills and executive presence. In performance coaching, they work on targeted communication, body language, and mental preparation before key meetings.
Result: Stronger presence, greater confidence, and measurable influence.

Project Manager – Managing Overload

Leading multiple projects in parallel, she starts to lose focus. Together, coach and client identify energy drains and apply tools for prioritization, saying no, delegation, and focusing on high-impact outcomes.
Result: Improved performance and reduced stress levels.

High Potential – Preparing for Promotion

An ambitious professional is preparing for her first leadership role. Coaching supports her in building decision-making strength, personal branding, leadership presence, and conflict management.
Goal: A confident, authentic future leader.

Practice Examples – EXECUTIVE COACHING

How coaching supports top-level leaders with strategy, vision, and leadership

CEO – Crafting a Clear Corporate Vision

A CEO faces a strategic transformation (e.g., digitalization or expansion). Coaching helps him develop a compelling long-term vision and communicate it in a way that inspires both leadership and the entire organization.
Focus: Vision development, strategic communication, purpose-driven leadership.

Managing Director – Leadership in Change

Taking over a company in transition, a managing director reflects on and adjusts her leadership style. Coaching supports her in leading through uncertainty while maintaining performance.
Focus: Change leadership, emotional intelligence, resilience in transformation.

CFO – Strategic Thinking & Board-Level Impact

A CFO wants to gain more strategic influence at board level. Coaching helps him shift from numbers to narrative, build stakeholder influence, and shape the company’s broader communication.
Focus: Strategic communication, leadership impact, boardroom presence.

Contact Us

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